2018 has been a busy year of innovation, consolidation and refining for the SAISC marketing department. In order to reinforce the SAISCs position as a respected and credible industry leader, we felt it was necessary to ensure that our brand, collateral and marketing initiatives were clear and consistent. This belief has resulted in reviewing, adapting and policing (thank you Liezel!) the way the SAISC brand is represented in all internal and external communications. It’s not just about making things look pretty – but rather about reflecting of our unity, belief, values and resolve as an association.
The SAISC’s new website was launched in December 2017 and has slowly started gaining traction. In addition to updating the look of the site the aim was to have a resource that would enable us to market member projects, and provide proprietary content to members only by introducing login access. With the integration of our social platforms and the ability to update the site ourselves, we’ve seen a notable positive trend in our site traffic, as well as a reduction in the bounce rate.
In 2018 SAISC increased our activity and engagement with a wider market on our social media platforms. We increased our social media presence with a focus on bringing positivity back to the steel construction industry whilst showcasing the beauty and versatility of steel and increasing overall awareness. Information pertaining to events and training courses, industry developments, member news and so on were communicated that kept our stakeholders up to date with what’s happening in the industry. Through these activities, we were able to communicate with all our industry stakeholders through direct messaging as well as interactively promote SAISC products/services, initiatives and support from our members and associations.
Brand refreshing and alignment has extended to all of our communication tools – including the Steel Construction Journal. While the look and feel has changed slightly in order to carry the SAISC brand, the content quality remains steadfast. The journal is available electronically on the SAISC website, along with the 2019 rate card and distribution.
We’re looking forward to a fresh year of exciting ventures and look forward to mastering the platforms we’ve been “experimenting” with. If you have any thoughts or suggestions on how we can make the Steel Construction Journal a more powerful resource, please feel free to send your comments to denise@saisc.co.za
